UX/UI | Web Design
GlobeTrek Travel
Overview
The GlobeTrek website was designed to capture the raw excitement and transformative power of adventure travel while maintaining sophisticated functionality. The design philosophy centered on creating an immersive experience that begins the moment visitors land on the page, utilizing full-width photography of breathtaking destinations and adventurers in action. The bold yellow accent color was strategically chosen to convey energy and optimism while providing strong contrast against the rich, earthy background tones that ground the design in nature.
Role: Designer
Approach
The user experience was carefully crafted to balance inspiration with practicality. The homepage opens with an emotive call to action "Embark on the Adventure of a Lifetime," then guides visitors through a thoughtfully structured journey from featured expeditions to a streamlined booking process. Each featured trip card combines atmospheric imagery with concise, essential information about difficulty levels and destinations. The booking interface was intentionally designed with a bright yellow background to stand out while maintaining visual cohesion with the brand. Environmental responsibility was also woven into the design narrative, with a dedicated section highlighting GlobeTrek's commitment to sustainable travel practices, reinforcing the brand's connection to nature preservation.
