UX/UI | Web Design
Gretta Architecture
Overview
architectural philosophy of combining clean lines with bold statements. The design approach mirrors the very essence of modern architecture – where simplicity meets impact. Using a minimalist black and white palette punctuated by decisive red accents, the design creates a sophisticated platform that lets the architectural work take center stage while maintaining a strong brand presence.
Role: Designer
Tools: Figma
Approach
The user experience was meticulously structured to tell Gretta's story through a thoughtful hierarchy of content. Starting with the confident headline 'Made Better With Gretta,' the site flows naturally through their two decades of expertise, project showcases, and team introductions. The navigation system was deliberately designed to be intuitive yet distinctive, with interactive elements that reveal project categories in a subtle yet engaging way. Each project card provides a carefully framed window into Gretta's architectural achievements, while the team section uses striking red-tinted portraits to humanize the firm and create visual memorability. Every design decision was made to reflect the precision and creativity that Gretta brings to their architectural practice.
About
I specialize in creating digital solutions that not only meet user needs with empathy and insight but also drive tangible business results. By combining deep user research with strategic thinking, I develop designs that enhance user satisfaction while directly supporting key business goals.
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