FatherFuel

Overview

A premium energy supplement brand targeting an underserved market: exhausted fathers and shift workers seeking a healthier alternative to conventional energy drinks.

Design Strategy:
The design language employs a bold, industrial aesthetic that resonates with the target demographic

Color Palette + Typography

Strong black base with orange accent colors, creating a powerful, energetic visual identity

Typography: Bold, industrial-style fonts reminiscent of construction and machinery, emphasizing strength and reliability

Visual Hierarchy

The design maintains clear information hierarchy through:

Contrasting text sizes
Strategic use of white space
Orange accent colors to draw attention to key elements
Product imagery positioned prominently against dark background

Approach

Clean, minimalist icons with orange circular borders highlighting key benefits

About

I specialize in creating digital solutions that not only meet user needs with empathy and insight but also drive tangible business results. By combining deep user research with strategic thinking, I develop designs that enhance user satisfaction while directly supporting key business goals.

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