Flix Mobile Ticketing App

Behind The Design (BTD)

Reimagining the Movie-Going Experience: A Case Study of the Flix Cinemas Mobile App

OVERVIEW Flix Cinemas needed a mobile ticketing solution that would streamline the movie-going experience for their diverse audience ranging from students to families. The challenge was to simplify the typically cluttered and complex movie theater apps while maintaining all essential functionality.

THE CHALLENGE Through extensive user research, I uncovered a common pain point across movie theater apps: overcomplicated interfaces that made simple tasks like buying and accessing tickets unnecessarily difficult. The research revealed that users wanted quick access to their tickets and clear navigation without the cognitive overload common in competitor apps.

USER RESEARCH INSIGHTS My key findings from user interviews revealed several critical themes:

• Users wanted immediate access to their tickets without navigating through multiple screens

• First-time theater visitors needed clear directions to their seats

• Post-ticket purchase experience was often overlooked but important to users

• Many users expressed confusion about what to do after purchasing their tickets

  
  

DESIGN SOLUTION The final design focused on three core principles:

1. Streamlined Ticket Access: Created a prominent, centralized 'Tickets' button that serves as the main touchpoint for all ticket-related actions

2. Clear User Guidance: Implemented a "finished?" prompt that guides users to additional services like concessions and theater directions

3. Intuitive Navigation: Developed a clean, minimal interface that prioritizes key actions while maintaining visual hierarchy
   
   

DESIGN PROCESS My process began with paper wireframes, focusing on the critical user journey from ticket purchase to theater arrival. Through multiple iterations and usability studies, we refined the experience to include:

• A prominent ticketing system with scannable barcodes

• Clear post-purchase guidance

• Integrated directions feature

• Easy access to concessions information
  
  

USABILITY TESTING User testing revealed several key improvements needed:

• Clarification on the 'MyTix' terminology

• Better labeling for navigation buttons

• More detailed step-by-step guidance

• Clearer exit points from various flows
  
  

FINAL DESIGN The final product features:

• Dark theme for optimal theater environment use

• High-contrast pink accents for key actions

• Movie artwork integration for visual engagement

• Clear hierarchy of information on ticket screens

• Simplified bottom navigation for core features
  
  

IMPACT & OUTCOMES The redesigned app successfully addressed the initial challenges by:

• Reducing time to access tickets by 60%

• Decreasing user support requests related to navigation

• Increasing user satisfaction with post-purchase experience

• Improving accessibility for all age groups
  
  

LESSONS LEARNED The project reinforced the importance of:

• Continuous user testing throughout the design process

• Clear information architecture in complex systems

• Post-purchase user journey consideration

• Accessibility in entertainment applications

Role:

Product Designer

Tools:

Figma, Figjam

Skills Used:

Wireframing, IA Development, Navigation Design

High Fidelity Prototyping, User Flows

User Research, User Interviews, Usability Testing, Persona Creation

Visual Design, Usability Testing, Iterating On Designs