Brand Design
Apex Nomz Jerky Subscription Brand
Apex Nomz: Reinventing the Jerky Experience
Project Overview
Apex Nomz represents a complete brand identity creation for a subscription-based jerky company. Starting with a blank canvas, I developed every aspect of the brand from the ground up – from visual identity to brand voice, creating a playful and bold presence in the traditionally rugged jerky market.
Unique Flavors
A distinctive color system featuring four core colors representing different flavor profiles:
Green (Original)
Red (Sweet & Spicy)
Yellow (Honey Bourbon)
Mint (Chocomint)
User First Ammentities
The final design system successfully:
Creates a unique position in the jerky market
Establishes a scalable visual language
Delivers a cohesive brand experience from digital to physical touchpoints
Provides clear differentiation between flavor variants while maintaining brand consistency
The Challenge
The jerky market typically follows conventional, rugged styling that can feel repetitive and outdated. The challenge was to create a distinctive brand that would appeal to modern consumers while maintaining the potential for future scaling beyond jerky products.
The Solution
I crafted a unique visual identity centered around a playful alien abduction theme, using UFOs as a core design element. The brand identity includes:
A striking logo design that merges modern typography with retro sci-fi elements
A distinctive color system featuring four core colors representing different flavor profiles:
Green (Original)
Red (Sweet & Spicy)
Yellow (Honey Bourbon)
Mint (Chocomint)
Custom packaging design featuring a cohesive alien abduction narrative
Subscription box design that serves as a billboard for the brand's personality
Reinventing the Jerky Experience
Starting with a blank canvas, I developed every aspect of the brand from the ground up – from visual identity to brand voice, creating a playful and bold presence in the traditionally rugged jerky market.
Custom packaging design
Subscription box design that serves as a billboard for the brand's personality
Design Strategy
The visual system was intentionally designed to:
Stand out on both digital platforms and physical shelves
Appeal to adventure-seeking snack enthusiasts
Create a memorable unboxing experience
Allow for future product line expansion
Build brand recognition through consistent visual elements
Results
The final design system successfully:
Creates a unique position in the jerky market
Establishes a scalable visual language
Delivers a cohesive brand experience from digital to physical touchpoints
Provides clear differentiation between flavor variants while maintaining brand consistency
Role:
Brand Designer
About
I specialize in creating digital solutions that not only meet user needs with empathy and insight but also drive tangible business results. By combining deep user research with strategic thinking, I develop designs that enhance user satisfaction while directly supporting key business goals.
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